Insights & Industry Notes | Sunad Broadcast Pvt. Ltd.

09 Sep 20268 min read

Production quotes in Indian advertising vary by a factor of twenty for films that look superficially similar. Here is what actually drives…

29 Aug 20268 min read

Launching a channel in India is less about equipment than most people assume and more about licensing, carriage economics and patience. Here…

18 Aug 20267 min read

The industry says IP is the future. That is true and largely irrelevant to the decision in front of you, which is…

07 Aug 20267 min read

Most rejected deliveries fail for the same eight reasons, and every one of them is avoidable in an afternoon. Here is the…

27 Jul 20267 min read

The question is not which platform wins. It is which one should see your content first, and what the second and third…

16 Jul 20268 min read

Nothing derails a Delhi shoot faster than a permission that was assumed rather than obtained. Here is what each location type actually…