SUNAD
Shaping Stories. Delivering Signals.
The Sunad Journal

Production Craft

How television programmes, commercials and documentaries actually get made in India — from the first script draft and recce to the shoot floor and the final grade. Articles in Production Craft cover the decisions producers make before a camera ever rolls: how a shooting schedule is built, what a line producer does with a budget, which crew roles matter on a multi-camera set, and why coverage and continuity decide how much an edit will cost. We also look at the craft side — lighting a studio interview, directing non-actors, recording clean location sound in Delhi traffic, and the post-production chain from offline edit to online conform. Written for producers, brand managers and channel teams who commission work and want to understand what they are buying.